Ecommerce Manager

We are looking for a collaborator who knows how to run e-commerce, not just manage it.

Role purpose

• You have complete ownership of the e-commerce: Cupio.ro website, mobile applications and international expansion.
• It is not a role of “supervision”, but of strategic and operational execution.
• You are directly responsible for results: sales, margin, profit, growth.
• You have the team, the agents, and the tools — but performance depends on how you put them into motion.

Main responsibilities

1. Website & Conversion Funnel

• You completely own the commercial structure and performance of Cupio.ro (Magento).
• You work directly with the Magento agency and the Technical Project Manager for rapid implementations: layouts, optimizations, bugfixes, developments.
• You don’t write code, but you clearly translate business needs into technical briefs.
• You prioritize according to impact: conversion, margin, UX.

You are responsible for:

• merchandising (categories, navigation, filters)
• funnel (landings, PDP, checkout)
• fast execution (time-to-market without bottlenecks)

2. Performance Marketing (budget & margin)

• You plan, launch and optimize campaigns with agencies (Google, Meta, affiliate).

You answer directly from:

• Contributing Margin / order
• % expenses from margin
• CPA, LTV, POAS, Cost / First Order
• You quickly stop what doesn’t perform and aggressively scale what works.
• Create segmentations and remarketing strategies (newsletter).

3. Mobile Apps

• Increase turnover and CM in the application.
• You optimize functionalities and funnels together with the technical teams.
• You’re thinking about commercial pushes and retention.
• You are tracking: DAU, orders, app vs. web conversion.

4. International expansion

• Launch and grow sales in new markets.
• You coordinate: location, prices, campaigns, agencies, logistics, payment.
• You build a scalable playbook for each market.

Measure success by:

• sales / market
• % international income
• CM from foreign markets

5. Data, Insights, BI

• You use BI and predictive tools (Aqurate) for decisions.
• Generate weekly insights: products, margin, conversions.
• Read the action data: see the problem and solve it.

KPIs

• Contributing Margin / order
• POAS
• % of margin spend (channel / product / campaign)
• Website & app conversion
• % revenue from new markets
• Cost per first order / CAC
• Execution time (campaigns/launches)

Must-have

• You have experience in ecommerce leadership (Head / Manager / Director), with real ownership of sales, margin, funnel and team.
• You managed a medium-large online store, with direct impact on P&L or commercial contribution.
• You led teams (internal / agencies) and delivered measurable results: growth, profit, efficiency.
• You didn’t just approve campaigns — you thought them out, tested them, scaled them, and stopped them when necessary.
• Get out of your comfort zone: you make quick decisions, even with incomplete data, later validated in performance.
• You know how to extract value from agencies (Magento, performance, development).

Nice to have

• Experience in e-commerce internationalisation (new markets, go-to-market).
• Experience with AI in e-commerce (segmentation, prediction, content, automation).
• Technical background (tag manager, feeds, APIs, understanding web flows, Magento operation).
• Experience with mobile e-commerce applications (funnel, retention, conversion).